5 |
Tours Manager |
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National Theatre |
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£39,000 p.a. |
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£60,685.13 - £65,524.59 p.a. |
10 |
Conservator |
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Zaha Hadid Foundation |
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£32,000 - £38,000 p.a. |
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Advert Date: |
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Friday, 17th October 2025 |
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Job Title: |
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Marketing Manager |
Organisation: |
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Museum of the Home |
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Salary: |
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£34,000 p.a. |
Type: |
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Full-Time Position |
Location: |
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London, England |
Closing Date: |
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Sunday, 2nd November 2025 |
Job Ref No: |
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Job Description |
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We are seeking an enthusiastic Marketing Manager to coordinate and deliver creative, impactful campaigns which engage our audiences on a local, national and international scale - driving footfall, ticket sales and brand awareness across organic and paid channels.
The purpose of the Marketing Manager role is to deliver and coordinate integrated creative, impactful marketing and brand campaigns which engage our target audiences, drive footfall, ticket sales and brand awareness across various channels - from digital content and email marketing to out-of-home campaigns and print.
Our values, and how they are represented in this role, you must be:
Bold brave in trying new things, taking action and fighting for change on issues affecting the ways we live.
Kind friendly, generous and considerate in all your actions
Eco-active embed climate action in all decision-making and encourage visitors to make eco-minded choices at home.
Equitable act transparently, ethically and inclusively - and allocate resources, time and care equitably
The full job description is attached, and to find out more about the Museum please look at our website https://museumofthehome.org.uk/ see our social channels or pop in for a visit.
Main responsibilities
Digital marketing & campaigns
• Develop and deliver integrated marketing campaigns to engage target audiences, drive visits, sell tickets for exhibitions and events, and meet the Museum’s wider objectives.
• Track and analyse campaign performance, using data and insights to measure ROI and continuously improve marketing effectiveness.
• Ensure accurate KPI tracking, reporting, and evaluation of all digital activity.
• Work collaboratively with external digital consultants, agencies, and internal teams to enhance the Museum’s online presence, user experience, and data capture.
Marketing coordination & internal liaison
• Serve as the central point of contact for internal departments, coordinating marketing activities and ensuring a consistent, timely flow of content, ticketing, and social media materials.
• Ensure departmental deadlines for marketing assets are met, holding teams accountable for timely contributions.
• Foster collaboration between marketing, visitor experience, and operational teams to maintain alignment on Museum priorities.
• Support coordination of filming, photography, and broadcast activity in collaboration with the Commercial Hires team, where required.
Communications & content
• Produce and distribute the Museum’s monthly e-newsletter and support delivery of the wider email marketing strategy.
• Work closely with the Digital Content Producer and wider Communications team to maintain and update all digital channels, including the Museum website, Bloomberg Connects, and social media platforms (Instagram, Facebook, Bluesky, TikTok).
Create, review, and edit high-quality written and visual content in line with the Museum’s digital content strategy and brand guidelines.
• Collaborate with the Visitor Experience team to ensure a joined-up approach to messaging across on-site and off-site communications, supporting a seamless visitor experience.
• Ensure brand and style guidelines are embedded and consistently applied across all communications.
Audience development, partnerships & press
• Support delivery of the Museum’s audience development plans, ensuring all marketing and communications activity is inclusive and accessible.
• Develop and implement co-promotional partnerships with fellow museums, creative businesses, and community organisations in the local area and across London.
• Support and, where appropriate, manage relationships with press and creative agencies alongside the Head of Communications & Digital Marketing, coordinating assets and information to deliver the Museum’s press strategy.
• Monitor the press inbox and oversee all filming, photography, and broadcast requests within the Museum’s galleries and gardens, liaising with external PR agency and the Commercial Hires team as required.
• Represent the Communications team at Museum events and programming, liaising with sector stakeholders, press, and media as appropriate.
General
Provide regular marketing and campaign performance insights to the Head of Communications & Digital Marketing
• Undertake any other duties reasonably requested by the Head of Communications & Digital Marketing or Leadership Team. The above list is not exclusive or exhaustive and the job holder may be required to undertake such other duties as may reasonably be required. Key performance indicators ( KPIs) The following are key measures which show that the jobholder is delivering effectively in their role:
• Regular, positive visitor feedback and increased footfall.
• Excellent quality and on-brand communications materials which attract new and diverse audiences.
• Consistent messaging across all communications and platforms.
• Maintain and grow promotional swaps with partners, fellow Museums and arts organisations.
• Visitor number and spend per head targets met.
• Adhering to schedules and budgets.
• Positive and effective relationships and internal communications across the Museum.
Relevant and accurate monitoring and reporting.
All back of house roles on minimum 4 days per week will work approximately one shift per month in the galleries as part of our Visitor First scheme.
Working to make Museum of the Home an amazing place to work.
Benefits
We aim to provide a stimulating working environment for everyone in the team. You’ll be working alongside great colleagues and in a beautiful Grade I listed building.
You are also entitled to other employment benefits when you join us:
• 25 days paid holiday per year (increasing by one day per year, up to 30 days), plus bank holidays (FTE)
• Membership to one of two pension schemes
• Staff discount in our shop
• Free access to many exhibitions, museums and art galleries in London
• Enhanced sick pay and family leave
• Cycle to work scheme
• Season Ticket Loan
• A confidential Employee Assistance Programme
• Free tea and coffee
We also have various groups for staff to join:
• Wellbeing forum
• Climate Action Group
• Equity Action Group |
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Required Skills / Qualifications |
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Skills/Knowledge/Personal Attributes:
Type of technical, specialised skills or personal attributes that are required to deliver ‘main responsibilities’ above.
Essential:
• Experience in a marketing role in the arts, culture, heritage sector or similar organisation
• Experience using CMS such as Wordpress, Umbraco or similar
• Experience with SEO, Google Analytics (GA4), Google Campaign Tracking or similar
• Self-starter – ability to work flexibly under own initiative
• Confident and clear communicator
• Well organised
• Experience using Canva, Adobe or similar design tools
• Experience using Mailchimp
• High degree of computer literacy, IT MS Office Suite and ability to effectively manage databases
Desirable:
• Experience with ticketing systems, APIs
• Experience with CRM
• Experience using Looker Studio
• Experience managing digital content on Bloomberg Connects |
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Application Instructions |
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To apply for this vacancy please visit our website https://museumofthehome.org.uk/about-us/work-with-us/
Closing date 2 November
Interviews will be in week commencing 10 November in person at the Museum, and will include a short task which will take 15 - 20 minutes.
The role
https://hr.moorepay.co.uk/hr/recruitment/role/32a34856f9031365764b7c3c2731183e/49284
To apply
https://hr.moorepay.co.uk/hr/recruitment/application/32a34856f9031365764b7c3c2731183e/49284
We welcome applications from all sections of the community and are committed to maintaining an inclusive working environment, with a diverse workforce. We value individuality, equity and representation and appoint on merit.
As a Disability Confident Committed employer, our recruitment is inclusive and accessible. If you would like to request an alternative application format on disability grounds, please contact jobs@museumofthehome.org.uk |
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